Hackensack Meridian Health Names Opeyemi Oluwole as Chief Marketing Officer

Hackensack Meridian Health, New Jersey’s largest and most comprehensive health network, today announced the appointment of Opeyemi Oluwole as the network’s chief marketing officer. 

“We are thrilled to welcome our new chief marketing officer, Ope Oluwole, to Hackensack Meridian Health,” said Robert C. Garrett, FACHE, CEO of Hackensack Meridian Health. “Ope’s deep marketing experience will advance our efforts to reach even more patients with our high-quality, compassionate care. We look forward to working with her as we continue to build healthier communities here in New Jersey and beyond.”

Oluwole will advance Hackensack Meridian Health’s brand and drive meaningful engagement with our consumers and stakeholders. She will lead innovative strategies to build the network’s brand, which will increase awareness, improve reputation, increase fundraising revenue, and enhance relevance among target audiences.

“Ope Oluwole has a proven track record of delivering results,” said Jose Lozano, executive vice president, Chief Growth Officer, Hackensack Meridian Health. “We are so excited to work with Ope at Hackensack Meridian Health and know that her strategic vision and expertise will further strengthen our brand and advance our mission to transform healthcare.”

Oluwole spent 15 years at American Express, where her responsibilities ranged from leading marketing for their Gold and Green charge cards to global deployment of Apple Pay and Samsung Pay. In 2016, She joined Teladoc Health, post-IPO, as VP of Member Engagement, and she was promoted to SVP of Consumer Marketing, overseeing a team of 90+ professionals. In her eight years at Teladoc Health, Opeyemi led transformative growth, with revenue scaling from $150 million to $2.6 billion in 2023.

“As New Jersey’s largest health system, Hackensack Meridian Health is at the forefront of healthcare innovation, delivering exceptional care to the patients and communities we serve,” said Opeyemi Oluwole, chief marketing officer, Hackensack Meridian Health. “I am honored to collaborate with my new team to deliver on our mission and make a lasting impact through patient-first marketing strategies.”