Fresh Match Program in New Jersey
Fresh Match is a new nutritional incentive program whose goal is to increase accessibility to fresh fruits and vegetables. We provide one dollar for every dollar spent on fresh fruits and vegetables to customers using a store loyalty card, a store loyalty number, and SNAP benefits on a Families First card. Please reach out to freshmatch@hmhn.org regarding any questions about the program.
Who Is Eligible for Fresh Match
To be eligible for Fresh Match, you must be a New Jersey Supplemental Nutrition Assistance Program (NJ SNAP) recipient and a loyalty program member at one of the participating grocery stores listed below. To become a loyalty member, simply visit a participating store and receive a loyalty card or loyalty number upon sign-up. To learn more about NJ SNAP or apply for food assistance, visit www.NJSNAP.gov.
How Fresh Match Works
It’s easy to save with Fresh Match! Here’s how it works:
- Bring your Families First card to a participating grocery store.
- Buy any fresh fruits and vegetables at the store using your SNAP benefits and your store loyalty card or store loyalty number.
- We’ll match what you spend on fruits and vegetables with Fresh Match dollars for up to $10 per week or $40 per month.
Find a Fresh Match Location
Our program will be available at the following locations. If you don’t see your local grocery store listed, stay tuned for information about our plans to expand our program to additional stores.
| Bravo Super Market | 275 George Street, New Brunswick, NJ 08901 |
| Citi Grocer | 117 Spring Street, Elizabeth, NJ 07201 |
| C-Town of Paterson |
444 20th Ave., Paterson, NJ 07513 |
| C-Town of Paterson |
444 Madison Ave, Paterson, NJ 07513 |
| C-Town of Perth Amboy | 272 Maple St, Perth Amboy, NJ 08861 |
| Supremo of Elizabeth |
25 South Broad Street, Elizabeth, NJ 07202 |
| Supremo of Irvington |
910-914 Springfield Ave, Irvington, NJ 07111 |
| Supremo of Jersey City |
323 Palisades Ave, Jersey City, NJ 07307 |
| Supremo of Perth Amboy |
270 King St, Perth Amboy, NJ 08861 |
| Supremo of Plainfield |
249 E Front St, Plainfield, NJ 07060 |
Information For Our Partners
Fresh Match is proud to partner with a growing number of supermarkets to provide financial assistance to put more fresh fruits and vegetables on the tables of residents of the state of New Jersey.
This work is/was supported by the USDA National Institute of Food and Agriculture.
For more information on Fresh Match, please download the following Fresh Match educational material.