Hackensack Meridian Health Names Doner as Strategy and Creative Agency of Record

Hackensack Meridian Health, New Jersey’s largest and most comprehensive and integrated health network, has selected Detroit-based Doner as its agency of record following a competitive review. Doner will lead strategy and creative across all of the provider network’s integrated branding and advertising.

“Hackensack Meridian Health is committed to transforming health care and to be recognized as the leader of positive change,” said James Blazar, executive vice president and chief strategy officer, Hackensack Meridian Health. “Doner stood apart with deep category experience, and the rare ability to combine strategic insight and creative acumen to break away from the typical conventions of health care advertising. We look forward to collaborating with Doner to share our vision to create a world where the highest quality care is human-centered, accessible and affordable, delivering outcomes that matter most with excellence as the standard.”

Hackensack Meridian Health encompasses 17 hospitals and more than 500 patient care locations, fitness and wellness centers, home health services, rehab centers, and skilled nursing centers spanning from Bergen to Ocean counties. They join a growing roster of health care providers that are partnering with Doner to modernize their marketing, including Allegheny Health Network, Beaumont Health, MedStar Health, Premier Health and Summa Health.

The first work for Hackensack Meridian Health from Doner will debut this fall.

“Hackensack Meridian Health is an incredible integrated health network that is dedicated to family- and patient-centered care, world-class education, and fueling new research,” said David DeMuth, CEO of Doner. “We are thrilled to be partnering together to promote how they are advancing health services, and to forge stronger connections with the communities and patients they serve.”