Big Data Is Big Opportunity for Personalized Medicine

For Robert Goldberg, technology is making health care more personal, but it's also making a certain comeuppance possible. Or, maybe a better word would be fairness, at least in how we bill for medical treatments. Health care providers, after all, get paid whether their treatments work or not. But even if those treatments work most of the time, they don't work all of the time, meaning a certain subset of patients are laying out real money for services that are doing them no good. This intersection of consumerism, medical data, and technology is what Goldberg, vice president and co-founder of the Center for Medicine in the Public Interest, will discuss on his panel at BioNJ's Continuing the Conversation ... Seeking Solutions conference on Thursday, October 11, from 8 a.m. to 1 p.m. at Amicus Therapeutics in Cranbury.

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